Emory Rowland, a digital pioneer, began his journey in 1997 with the launch of his first website, Clickfire.
Over time, Rowland launched several websites, some of which were more successful than others. Initially, Clickfire’s audience was limited to friends and family, but Rowland quickly realized the potential of SEO to drastically increase website traffic. He was drawn to SEO because of its cost-effectiveness and high rewards, so he decided to learn everything he could about organic search and used Clickfire as his testing ground.
The second lesson came from his exploration of affiliate marketing and contextual advertising, which turned out to be significant revenue generators for online businesses.
Recognizing a potential business model, Rowland hired writers and transformed Clickfire into a review and opinion blog. He soon realized that his experience was valuable and began using it to help top brands improve their web traffic.
Today, Rowland and his wife Suzana run Leverable, an SEO strategies firm. Rowland takes great pleasure in helping smaller clients surpass larger, more established brands. He also values the freedom to work on outside projects when client contracts end, as learning and connecting remain his top priorities.
Rowland is also an active contributor to the BizSugar community.
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